PB creates design for new Dove Kids Hair Love collection
Following the successful launch of Dove Kids Care, Dove have released a new haircare range for African American kids, developed in partnership with NFL star turned filmmaker, Matthew A. Cherry. The collection is inspired by Cherry’s Academy award winning animation of the same name; a sweet and poignant film which tells the story of an African American father’s efforts to style his young daughter Zuri’s beautiful yet unruly curls and ultimately help build her confidence. For the design, we’ve made Zuri the star of the pack, her hair styled in a variety of fun ways across the range, playfully emphasising the diversity and beauty of natural curly hair. Alongside Zuri is a positive affirmation statement -“I am caring, brilliant & creative” which follows the same style and system we developed for the core kids range. A playful pack designed to boost self-esteem and help kids form the foundations for a positive relationship with their hair.