PB creates Lipton tea Christmas Countdown gift pack
It’s that time of year again, meaning gift sets galore, and this year we have partnered with Lipton Tea to create a Christmas pack for all tea-loving kind. Inspired by the increasingly popular advent calendars in gifting, the playful pack features 24 different flavoured tea sachets, one for each day of December in the run up to Christmas. The perfect stocking filler or secret Santa present for those seeking a fun yet thoughtful gift that doesn’t break the bank. Our task was to create a gift-worthy design, that encapsulated the spirit of Christmas through the Lipton brand lens. The outer carton is designed to look like a wrapped gift, the Lipton logo cleverly heroed by the gift tag graphic. While inside the festive storytelling continues, leveraging the brand’s characterful illustration style to depict heartfelt Christmas scenes, reflecting the brand’s purpose of enabling moments of genuine connection. This sentiment is further echoed with playfully personified pairs of Christmas themed items e.g. baubles, hats and presents, that can be found throughout the illustration. Fun and vibrant, yet warm and wholesome, the gift pack is guaranteed to spark a smile this festive season. Now available online and in stores across Europe.