PB Creative delivers fresh personality for Zoflora Pet Range

Pet ownership has increased significantly over the last few years with latest figures showing that there are now 34 million pets in the UK! With around 12 million dogs and 12 million cats, 3.2 million small mammals such as rabbits, guinea pigs and hamsters and a further 4.5 million birds and reptiles *, the pet sector is booming. In addition to that, every one of the 17 million pet owning households will testify that no matter what your pet might be, there is always cleaning up to be done! Zoflora has an established range of pet friendly, natural disinfectants and spray cleaners specifically formulated for owners, with a fresh (not floral) fragrance that neutralises pet odours for up to 24 hours of freshness in the home. Our latest redesign builds on the recent Zoflora Masterbrand relaunch and is full of character and personality, capturing the joy that pets bring their owners whilst reflecting the intense, long lasting freshness of each bespoke fragrance. The 2D design builds on the new visual identity the agency created for the core disinfectant range and champions the brands unique core attributes. The 3D brings new news to the stagnant trigger spray category, exploiting a more approachable, lifestyle brand aesthetic that delivers contemporaneity and strong brand distinction at shelf. *Figures from the Pet Food Manufacturers’ Association (PFMA) Annual Pet Population Survey 2021