Pure Leaf Gifting

This new launch comes off the back of our successful redesign of the core range which saw us moving the brand's plastic jar to a more sustainable carton format as well as elevating Pure Leaf's packaging proposition to celebrate the brand's story of provenance and everyday premium quality.

When the brand team identified an opportunity to launch a premium variety pack to leverage new online and e-commerce opportunities, we responded with a beautiful pack design that is imbued with premium cues and beautiful finishes to encourage consumers to keep the box to show off their tea collection to best effect.

Great for all year gifting – Mother's Day, Easter, Birthdays and Christmas!