a taste of the high life

Axe and Magnum partner to talk to a younger generation.

  • Client / magnum
  • Work / Packaging
  • Year / 2022

Ever wanted the taste of the Billionaire lifestyle?! For a limited time only you can do just that! PB Creative ltd have partnered with AXE to create this limited edition which celebrates the unexpected collaboration between the male grooming brand and Magnum, coinciding with the launch of Magnum Gold Caramel Billionaire.

Aimed at enticing a younger audience to Magnum, the range offers AXE guys a taste of an aspirational Billionaire lifestyle through this premium, indulgent and ‘Instagram worthy’ Partnership.


awards & recognition

Total Awarding Body Award Name
World Brand Design Society Packaging creation